Although most companies would much rather communicate via email, some may be hesitant so the letter needs to address all concerns. This letter will get your customers to send you their email address. First and foremost, you need to send them a letter to explain why you’re switching and gather support. In a previous post of this series we covered a few tactics you could use for getting your customers to make the switch with you to email, such as offering incentives or calling them to help gather addresses. When you are switching from sending old fashioned mail to using email, however, you will need to get those customers to give you their email address and be on board for the switch. You are using less energy, resources and money to send more emails to more customers and get paid faster. The benefits of using email for accounts receivable purposes, such as sending out invoices, getting customers to pay or sending out reminders, are numerous.
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